Apple + Dell

by Kris_Tuttle on March 14, 2007

About a year ago we had the chance to hear from Michael Dell. He didn’t say much of inter­est at the time but one com­ment really stuck in my head. He said “I’d sure like to be sell­ing sys­tems based on OS X.”

Most of the cur­rent com­men­tary around Dell cen­ters on Linux and Vista. How­ever now that Michael is back in charge he is clearly in a posi­tion to at least have a con­ver­sa­tion with Steve Jobs and Apple about the poten­tial for Dell to do some­thing with Apple.

It’s hard to pic­ture because Dell has built a com­pany around com­mod­ity prod­ucts and in many ways is almost the oppo­site of Apple when it comes to the indus­try. How­ever for all the Apple suc­cess they are still just begin­ning to gain some share in the enterprise.

The attrac­tion for Dell is clear enough, they need to do some­thing to improve their image and restore some qual­ity to their brand name. For Apple the attrac­tion could only be dis­tri­b­u­tion although Apple stores and their own online capa­bil­i­ties seem to be work­ing just fine.  Still what a major endorse­ment it would be for Dell to announce they would be shift­ing to include OS X-based sys­tems in their plans.

We have just seen some small move­ment in non-Apple sources for OS X based sys­tems with the Mac Tablet announced dur­ing the recent MacWorld.

Even though I can’t see a clear path to a deal of some sort, that com­ment from Michael Dell con­tin­ues to haunt me.

If any­one else has an idea of how this could work please share your thoughts.

{ 1 comment }

jmp March 15, 2007 at 6:51 PM

You say:
We have just seen some small movement in non-Apple sources for OS X based systems with the Mac Tablet announced during the recent MacWorld.

Except for the fact that that Mac Tablet isn’t really a non-Apple source for an OS X based system. It’s a company that will take an Apple produced laptop and move it into a case they designed. A consumer of the tablet still needs to buy a system from Apple.

It’s exceedingly unlikely that Apple will license their OS to Dell at this point. Apple hardware sales are growing at a nice clip, they’re keeping up with production, and their margins are way above Dell’s. If they license OS X, there’s a risk that the licensee could siphon away some of the higher margin CPU sales, which are a main source of the funding for their OS R&D.

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