Oracle goes SaaS, wants to avoid CA syndrome

by Dennis Byron on May 7, 2007

There are two key ques­tions all the lead­ing infor­ma­tion tech­nol­ogy (IT) providers are ask­ing them­selves in the cur­rent indus­try environment:

  • Does the com­pany want to be a tech­nol­ogy provider or a ser­vices provider (using an auto indus­try anal­ogy, does it want to make parts like Merid­ian, or does it want to assem­ble and sell cars whole­sale like Toyota?)
  • If a ser­vices provider, does it want to ser­vice IT depart­ments or end-users?

Ora­cle had pre­vi­ously been incon­sis­tent in its inten­tions rel­a­tive to the tech­nol­ogy provider vs. ser­vices provider ques­tion, but in my opin­ion Ora­cle Pres­i­dent Chuck Phillips’ recent pre­sen­ta­tion (April 17 about “On Demand”) gave a strong tip as to where Ora­cle will come down. He said Ora­cle was already deliv­er­ing data­base, mid­dle­ware, and appli­ca­tion prod­ucts via Soft­ware as a Ser­vice (SaaS). Most analy­sis refers only of appli­ca­tions when it men­tions SaaS. Oracle’s deliv­ery via SaaS takes strong advan­tage of Oracle’s grid com­put­ing tech­nol­ogy, which lets Ora­cle deliver mul­ti­ple users (multi-tenant) sup­port for mul­ti­ple seg­re­gated data­bases (to avoid com­min­gled data among ten­ants). Some of Oracle’s grid com­put­ing and data­base fea­tures let Ora­cle do that more effi­ciently and, pre­sum­ably, more prof­itably than a ser­vices provider using other server-farm topolo­gies and less par­al­lelized data­bases. I take issue with Oracle’s claim that no one else can keep the data seg­re­gated but Ora­cle has a tech­ni­cal advan­tage. In addi­tion, Ora­cle is mak­ing changes to its appli­ca­tions to per­mit them to be seg­re­gated as well. Cur­rently we esti­mate that the On Demand por­tion of the busi­ness is fairly small and, because most of it stems from the Siebel acqui­si­tion, very lit­tle prior to this quar­ter was grid-based. The April 17 announce­ment sig­nals a shift and should lead to a stronger future SaaS rev­enue flow. Another thing investors should watch for, in addi­tion to the absolute growth in that rev­enue flow, is how the rev­enue is accounted for. As Oracle’s SaaS rev­enue flow grows, Ora­cle will go through a process, such as the one CA is just com­plet­ing, where new-model rev­enue becomes a larger and larger per­cent­age of Oracle’s rev­enue total. That new model will cause rev­enue flow to be smoothed out rather than rec­og­nized in the upfront man­ner that the sup­plier uses to account for “old-model” per­pet­ual right to use license rev­enue. This will tem­porar­ily depress Ora­cle growth rates vs. what they oth­er­wise would have been begin­ning as soon as its next fis­cal year (which starts on June 1, 2007) given the same amount of sales activ­ity. But ana­lyz­ing that account­ing issue is a good thing given that it means Ora­cle wants to make cars and not muf­flers. A more detailed analy­sis of Oracle’s April 17 financial-analyst meet­ing is included in the Research 2.0 April monthly.  — Den­nis Byron

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