On Palm and company analysis

by Kris_Tuttle on June 13, 2007

Sra­mana Mitra has an excel­lent post out look­ing at the fail­ure of Palm to grasp any of the seem­ingly obvi­ous oppor­tu­ni­ties to expand their busi­ness and value over the last few years.  It’s cer­tainly true of Palm that other than slightly bet­ter hard­ware devices the soft­ware and web func­tion­al­ity is lit­tle changed in many years.

While LinkedIn and Plaxo are not huge suc­cesses on their own such ser­vices if launched back in times of greater Palm enthu­si­asm might have been big.  Even today why not embrace Google back­end tech­nolo­gies and make the Palm serve as the miss­ing link for syn­chro­nized off-line access?  Ideas abound but maybe they will come too late to make Palm inter­est­ing again in an iPhone, Black­berry world.

Another great aspect of this post is it brings up a facet of com­pany analy­sis that should be more com­mon in our and every­one else’s work.  That is to exam­ine what things a com­pany could or should have done in and around their core mar­kets.  This is more than arm­chair quar­ter­back­ing or sim­ply cit­ing the inno­va­tors dilemma as to why com­pa­nies fail to grasp oppor­tun­ties in their markets.

Look­ing at this aspect for a com­pany helps investors under­stand their cul­ture and atti­tude around inno­va­tion and grow­ing their value-add.  Yahoo is another exam­ple that seems to get blind­sided by every new inno­va­tion Google rolls out, even when it is in an area that Yahoo dom­i­nates like Maps a year ago.

We have done some of that type of work in look­ing at Log­itech in our as yet unpub­lished report on them.  Although the com­pany is suc­cess­ful we’re sur­prised by the con­tin­ued reliance on mice and web­cams.  Although they have made some acqui­si­tions of com­pa­nies like Slim Devices there have been fairly major trends that they have not cap­i­tal­ized on; most notably dig­i­tal pho­tog­ra­phy, Apple and the iPod.

– Kris Tuttle

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