Getting to know SAP

by Kris_Tuttle on July 26, 2007

Not every­one knows SAP like they think they do.  Our senior ana­lyst, Den­nis Byron, released a 14-page report to our clients ear­lier this week that delves into some of the details behind the SAP evo­lu­tion in func­tion­al­ity and archi­tec­ture, the mar­ket, and the com­pet­i­tive envi­ron­ment.  SAP is a larger player in mid­dle­ware and tools than most real­ize and can sit at the same table with IBM, BEA, and Oracle.

Here is the full summary:

SAP is focus­ing on growth in mid-market and smaller com­pa­nies by grap­pling with the related indus­try trends of both archi­tect­ing its next gen­er­a­tion ser­vice ori­ented archi­tec­ture (SOA) and deploy­ing the result­ing soft­ware as a ser­vice (SaaS). The com­plex­ity of that two-pronged task makes 2007 a build­ing year in Wal­dorf. SAP has empha­sized pub­licly that it will not reach “vol­ume readi­ness” in SaaS (and implic­itly SOA) until 2008. There appears to be lit­tle if any opti­mism built in to the cur­rent share price regard­ing SAP’s abil­ity to lever­age these recent indus­try trends. SAP stock has dra­mat­i­cally under­per­formed both Ora­cle and Salesforce.com by a wide mar­gin over the past few years.

We want to be clear how­ever that SAP’s dom­i­nance of large enter­prises is quite secure and prof­itable owing in major part to its com­pre­hen­sive industry-centric appli­ca­tion func­tion­al­ity. Our analy­sis sug­gests that the strat­egy SAP has for long-term growth is cred­i­ble but that it will take some time to be reflected in oper­at­ing results. The cur­rent com­pany val­u­a­tion appears to under­es­ti­mate the value of the SAP fran­chise, its dom­i­nant mar­ket share in appli­ca­tions, and its cur­rent strong finan­cial posi­tion. Our long-term val­u­a­tion method­ol­ogy sug­gests a share price of $52 if the com­pany can be mod­er­ately suc­cess­ful in exe­cut­ing its plans.

– Kris Tuttle

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