In the SME market, IBM is SAP’s biggest competitor?

by Dennis Byron on October 11, 2007

Back in July, I read the IBM (IBM) and SAP (SAP) Q2 con­fer­ence call tran­scripts and said it was a time to just lay back and enjoy the sun. The two company’s quar­terly finan­cials made for good beach read­ing. There would be plenty of time when the leaves turned here on Cape Cod to dig deeper, I said.

Hello Colum­bus Day!

In response to that post, dolphl2man wrote in and said, “Hi Den­nis I agree with your feel­ings on IBM and SAP. There has been chat­ter regard­ing these two com­pa­nies get­ting together. Any thoughts?” I responded, think­ing of com­ments by SAP founder Hasso Plat­tner made a year ear­lier, that it’s always fun to “what if” but I really don’t believe IBM wants back into the “ERP appli­ca­tions” game (hav­ing exited in 1991). There are mul­ti­ple rea­sons but the most impor­tant are chan­nel con­flict and IBM’s strat­egy of becom­ing almost totally a ser­vices provider. Happy and peace­ful coex­is­tence.
Then after SAP’s Busi­ness ByDe­sign (BBD) announce­ment, I thought about dolphl2man’s ques­tion some more. Rather than get­ting together, I think SAP might be in for a fight with IBM. At BBD time, I noted that BBD puts SAP right up against its long-time part­ner Microsoft as well as Inuit (INTU), and salesforce.com (CRM). I noted that SAP also needed to build a BBD ecosys­tem from among Microsoft, Intuit, Law­son (LWSN), Infor, and so forth partners.

Now I real­ize that in Law­son, and Infor and that “and so forth,” and after all these years, IBM is still the one. IBM is actu­ally SAP’s biggest com­peti­tor in its strate­gic move into the small/medium enter­prise (SME) mar­ket with BBD. (For SAP, by the way, SME really means just “M,” the medium enter­prise.) Although IBM does not directly “own” the appli­ca­tions intel­lec­tual prop­erty in this seg­ment, it part­ners heav­ily with all those that do. That includes not only the Inten­tia and her­itage wings of Law­son but as many as 10 pieces of Infor, includ­ing the orig­i­nal IBM Mapics ERP soft­ware buried within Infor. There are also dozens of small industry-specific appli­ca­tion sup­pli­ers, espe­cially in all types of whole­sale dis­tri­b­u­tion, and even the JD-Edwards (JDE)-heritage por­tion of Ora­cle (ORCL). These sup­pli­ers have dom­i­nated the mid-market for decades. To be suc­cess­ful in its goal of dou­bling its cus­tomer count by 2010 with Soft­ware as a Ser­vice (SaaS)-paying BBD cus­tomers, SAP has to “unhook” thou­sands of IBM AS/400s (iSeries, or whatever).

Of course, ERP is not just MRP-plus any­more but most of these AS/400-heritage appli­ca­tion sup­pli­ers have kept up by adding sup­plier and cus­tomer rela­tion­ship man­age­ment (SRM and CRM) mod­ules that approx­i­mate the free­stand­ing SRM and CRM sup­pli­ers’ prod­ucts in func­tion­al­ity. This is the same func­tion­al­ity that BBD touts as supe­rior to Microsoft, Intuit and other more “S” ori­ented BBD com­peti­tors. And as a group the IBM part­ners cover industry-specificity at almost the four-digit SIC level.

All these sup­pli­ers are already mov­ing or will be mov­ing to a SaaS deliv­ery method­ol­ogy if BBD and Microsoft mar­ket dynam­ics force them. And more good news for IBM and bad news for SAP; these long-time part­ners will use IBM to help them make that move. IBM Web­Sphere mid­dle­ware will under­lay much of the nec­es­sary soft­ware re-engineering to make it hap­pen and IBM’s ser­vices groups can even pro­vide the host­ing. Looked at as a group, the IBM ERP lineup is much more func­tion­ally capa­ble to serve the mid-market than the mul­ti­ple Microsoft (MSFT) ERP offer­ings grouped under the Dynam­ics brand. (Note: Ora­cle man­age­ment said as recently as its most recent con­fer­ence call that it did not want to get into this space, deftly dodg­ing the point that it is already heav­ily into the space because of JDE.)

–Den­nis Byron

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{ 1 comment }

Kris Lawson August 2, 2008 at 11:43 PM

There are dozens of smaller providers. Do you know Sage Accpac, Sage MAS or Epicor? How about QAD? all worthy compettoes in idmakert

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