Lost, gained, held its place. What are the answers to the important SAP market share questions

by Dennis Byron on January 30, 2008

We can crunch the num­bers SAP (SAP) released today from now until when the SAP 20-F comes out in March or April, and still not explore all the mod­el­ing pos­si­bil­i­ties. I have applauded SAP in the past for its trans­parency in meet­ings like this—both explain­ing past results and future plans—with pretty solid num­bers. And sim­ply because mod­el­ing nerds such as me like hav­ing this kind of data.

But I have been crit­i­cal of SAP’s Core Enter­prise Appli­ca­tions Ven­dor Share met­ric, most recently at the link noted. One inter­est­ing fac­toid that I saw in the SAP pre­sen­ta­tion Jan­u­ary 30 was a list of the ven­dors it uses in its Core Enter­prise Appli­ca­tion Ven­dor Share mar­ket claims. Per­haps this list has been released before but I don’t recall see­ing it.

Now I think my crit­i­cism is jus­ti­fied. Why Syn­op­sys (SNPS) but not Cadence (CDNS)? Why some finan­cial ser­vices soft­ware sup­pli­ers but not Sun­Gard? Why Cerner (CERN) but not the HBOC-heritage prod­uct rev­enues within McKesson (MCK) or the Shared Med­ical Ser­vices her­itage prod­uct rev­enue within Siemens (SI)? Why Para­met­ric (PMTC) but not the UGS-heritage prod­uct rev­enue of Siemens and Autodesk (ADSK)? Why Intuit (INTU) but not Sage (Lon­don: SGE.L)? Why Law­son (LWSN) but not Exact (on Euronext Ams­ter­dam)? Why Inter­wo­ven (IWOV) and Vignette (VIGN) but not the Documentum-heritage prod­uct rev­enue within EMC (EMC)? And on and on.

I sus­pect the rea­son is not a mat­ter of SAP try­ing to hide any­thing but has some­thing to do with the avail­abil­ity of the data, much of which is buried in large com­pany finan­cial reports. But that’s the issue. A mar­ket mea­sure­ment needs to include both.

The real impor­tant ques­tions from an invest­ment per­spec­tive are:

Did SAP gain or lose ERP mar­ket share against Ora­cle (ORCL) and Microsoft (MSFT) in 2007. Prob­a­bly it lost.

Did SAP gain or lose mid­dle­ware mar­ket against Ora­cle, IBM (IBM) and Microsoft in 2007. Prob­a­bly it gained based on the NetWeaver fig­ures released on Jan­u­ary 30 (even account­ing for the Busi­ness Objects (BOBJ) and BEA (BEAS) acquisitions).

Did SAP gain or lose enter­prise appli­ca­tions mar­ket share against Microsoft’s for­mer Great Plains/etc. busi­ness buried within the Microsoft Busi­ness Divi­sion as well as other SME-oriented enter­prise appli­ca­tion offer­ings? Prob­a­bly it held its place.

The core enter­prise appli­ca­tion ven­dor mar­ket share met­ric doesn’t help answer any of these ques­tions. And I am not going to try to cor­rect it because at least 20% of the ven­dors have gone or will go away (BEA, Busi­ness Objects, Cog­nos, Manugis­tics and Kro­nos; the lat­ter because it has gone private).

I say “at least” because it is very likely more of this group will merge or be acquired in the next year.–Dennis Byron

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