Scheer says it is an “early partner” for SAP’s BBD four months late

by Dennis Byron on January 14, 2008

Scheer today announced that it is an “early part­ner” for SAP’s Busi­ness ByDe­sign (BBD) offer­ing to small and medium enter­prises (SME) in North Amer­ica. If it takes four months to line up an “early part­ner,” when can we expect some BBD part­ner partners?

The announce­ment is in line with SAP’s usual light­ning speed when it comes to its approach to the SME mar­ket and is yet another exam­ple of SAP’s keen sense of what it takes to mar­ket appli­ca­tions soft­ware through part­ners. The Jan­u­ary 14 press release (see Busi­ness­Wire; not avail­able on either web site as of time of this blog post) begins with the following:

IDS Scheer… today announced it has signed a Mem­o­ran­dum of Under­stand­ing with SAP Amer­ica Inc. in order to express its will­ing­ness to sup­port SAP in its efforts to build a part­ner ecosys­tem and dis­tri­b­u­tion model for SAP® Busi­ness ByDesignâ„¢.

You have got to be kid­ding me!

I am not sure why any SAP (SAP) SME chan­nel part­ner would go to Scheer for BPM any­ways but I am aston­ished that the best that SAP can get out of its old­est and most loyal partner–after two years of talk­ing about BBD and four months since for­mally but ten­ta­tively announc­ing BBD–is a “Mem­o­ran­dum of Under­stand­ing” “express­ing its will­ing­ness” “to sup­port SAP.”

If it weren’t for the fact that Scheer has been a Busi­nes­sOne part­ner for 10 years, per­haps the best SAP could have done was a let­ter of intent instead of a mem­o­ran­dum of understanding.

I’ve been out of mar­ket­ing for 20 years but why on earth would any­one pub­li­cize such a half-hearted endorsement?

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