5M Constant Contact (CTCT) Shares Come Out

by Kris_Tuttle on March 28, 2008

Con­stant Con­tact filed a state­ment to offer shares in a sec­ondary yes­ter­day.  It may help sharpen the impact to the shares so they don’t end up in a longer-term slide.  Yes­ter­day the stock was off 10% to a lit­tle over $15.

The filed offer­ing may help since the 5M shares offered is less than half of what could have been offered and serves to lock addi­tional shares up for another 90 days. 

Since we orig­i­nally noted CTCT as a short on Novem­ber 9, 2007 there have been sev­eral updates includ­ing a report that details our con­cerns on Feb­ru­ary 19th.  (We’re not tak­ing new sub­scribers at this moment but our indi­vid­ual reports are avail­able at our website.)

We can’t be sure how effec­tive the CTCT investor pre­sen­ta­tion will be for the sec­ondary.  It prob­a­bly hasn’t changed much since the IPO and the com­pany has exe­cuted just fine so far.  No doubt man­age­ment will have to fend off more ques­tions about cus­tomer growth in times of eco­nomic weak­ness.  (The will also no doubt say that in tough times suc­cess­ful mar­ket­ing pro­grams are even more crit­i­cal. ;-)

The ques­tion is what to do now.  Our fund has remained short since our orig­i­nal post but we are tempted to cover part of it as the offer­ing should be com­pleted a clear­ing price fairly close to our $14 fair value estimate.

In an ideal world peo­ple would swal­low the story all over again and the com­ple­tion of the offer might cat­alyze the shares to higher price points again.  This would pro­vide another attrac­tive entry point *and* more shares to bor­row for short sales.

The essence of the story along with our con­cerns haven’t changed but the stock has declined from $24 to $16 and the sec­ondary may limit fur­ther near-term declines.  So it argues for trad­ing around our short posi­tion in hopes for higher entry points off of a suc­cess­ful deal.

– Kris Tuttle

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