Yet another reason to avoid CTCT

by Kris_Tuttle on March 14, 2008

We’ve been writ­ing about our con­cerns sur­round­ing the via­bil­ity of the Con­stant Con­tact busi­ness from a profit gen­er­a­tion and val­u­a­tion stand­point for some time.

Our most recent entry on Feb­ru­ary 21, 2008 out­lines the key points and pro­vides a link to our full report.

Since that time yet another mate­r­ial con­cern has emerged on our radar screen.  Our report high­lights com­pe­ti­tion but now we see that many site and con­tent man­age­ment solu­tions are being extended to include built in email mar­ket­ing functionality. 

Investors should also be reminded as to just how easy it is to move from CTCT to some­thing else.  The model starts to break down rapidly if clients don’t stay on the sys­tem as long as expected and CTCT man­age­ment cur­rently expects that to be a long time.

The stock has traded down in what is a tough mar­ket with a lock-up that came off last week.  It’s down from $24 to $17 but is still above our esti­mate of $10–12 fair value.

We have noth­ing against the solu­tion or the com­pany but only try­ing to find the truth with respect to fun­da­men­tals, expec­ta­tions and valuation.)

– Kris Tuttle

(Research 2.0 Cap­i­tal is short shares of CTCT.)

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