Yahoo prices itself out of the market (again)

by Kris_Tuttle on April 25, 2008

It’s a small point but it’s one in a large pat­tern for Yahoo.

We still used them for domain reg­is­tra­tion which is a fairly innocu­ous admin­is­tra­tive func­tion.  We knew we were over­pay­ing a lit­tle at $9.95/year per domain but even with 100 domains it’s small change.  But when they increased the renewal price 30% to $12.95/year we decided to take a look around.  It turns out that there are ser­vices that are much more robust than Yahoo and the best news is that charge less than half the new Yahoo price. 

So we get vastly improved admin­is­tra­tion and con­trol at half the cost of Yahoo (again.)  Now it’s true we will be pay­ing some stu­dents to move every­thing over but it’s a wash the first year and we save money after that.  More impor­tantly the func­tion­al­ity is improved and every new domain we reg­is­ter is only a third of the Yahoo price.

We know Yahoo can turn their exist­ing traf­fic into more money using Google which is per­haps the best indi­ca­tor of their fail­ure.  They are lucky to be get­ting what they are being offered for their dete­ri­o­rat­ing online assets.

Basi­cally their invest­ment and inno­va­tion in build­ing their online ser­vices has been been far below the mar­ket.  So their offer­ings have dete­ri­o­rated rel­a­tive to other firms.

– Kris Tuttle

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