Enterprise pull for Apple.

by Kris_Tuttle on July 7, 2008

Apple will con­tinue to ben­e­fit from hav­ing a rel­a­tively small base in the enter­prise.  Two new sur­veys out that are cred­i­ble point to fairly high pent up demand for both Mac com­put­ers and the iPhone in cor­po­rate set­tings.  Gold­man Sachs was out with one show­ing 17% of com­pa­nies plan to sup­port the iPhone on their net­works in the next year.

Another out of upstart Change­Wave sug­gested that while only about 8% of busi­nesses were deploy­ing Apple com­put­ers today, over 20% of them desire them. 

These num­bers sup­port con­tin­ued mar­ket share gains and above aver­age growth and prof­itabil­ity for Apple. Apple is a long-term core posi­tion for us so this serves merely to sup­port cur­rent con­vic­tion lev­els on the name.  Fair value esti­mate remains at $250/share.

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