Google investors still get hung up on culture and strangeness.

by Kris_Tuttle on July 9, 2008

Insti­tu­tional investors are mostly not tuned into the Google zeit­geist even though they own major posi­tions.  As pos­si­bly the most over-followed com­pany on the planet Google investors will hear about every lit­tle rip­ple of information.

The weird­ness stems from the Google cul­ture where engi­neers can spend time doing pet projects and see the show up as offer­ings in Google Labs or even as “beta” prod­ucts in the Google portfolio.

When Google comes out with some­thing like Lively it gets looked at and gen­er­ates not only puz­zled looks but some con­cerned ques­tions of whether Google has “lost its way.“  The fact is that Google throws quiet a bit at the wall to see if it sticks.  Plenty doesn’t make the cut but none (or very very few) are like Microsoft Vista or Adobe Cre­ative Suite.  For Google and other SaaS styled com­pa­nies it’s not about prod­uct cycles.  New prod­ucts, par­tic­u­larly strate­gic ones do have a role to play and bear watch­ing closely.

The prob­lem is that many main­stream investors have a hard time sort­ing out the impor­tant aspects of what’s going on at Google from the unim­por­tant ones.  Off­set­ting the dif­fi­culty in sep­a­rat­ing the wheat from the chaff is a bliss­fully short mem­ory that gen­er­ally means any Google weak launches or even­tual fail­ures are for­got­ten quickly.

Google remains an essen­tial port­fo­lio hold­ing as they are per­haps the best tech­nol­ogy archi­tec­ture for mod­ern com­put­ing although they occa­sion­ally put out some stinkers.  (Requires Win­dows XP and Inter­net Explorer?!)

Devel­op­ing a good feel for Google as an invest­ment requires an abil­ity to make more “doesn’t mat­ter” deci­sions than we have seen with any tech­nol­ogy com­pany in the past.

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