Going to Conferences

by Kris_Tuttle on September 25, 2008

As a research firm we may select con­fer­ences a bit dif­fer­ently than those who go for “net­work­ing” rea­sons.  We went to quite a few con­fer­ences three or four years ago and they served us quite well as a fire­hose of infor­ma­tion and new con­tacts to replace what had been lost after a few years in “man­age­ment” on Wall Street. 

Besides being back up to speed a few things have also changed since then.  First of all online infor­ma­tion and social net­work­ing has evolved very quickly.  So often access to the pre­sen­ta­tion and related mate­r­ial is avail­able dur­ing or imme­di­ately after the event.  Some­what per­versely the pre­sen­ta­tion con­tent that com­pa­nies bring to invest­ment con­fer­ences is often avail­able online *before* con­fer­ence atten­dees can see it.   For exam­ple there is a UBS con­fer­ence today and a num­ber of com­pa­nies sched­uled to present filed their con­tent with the SEC early this morn­ing so we’ve already had a chance to review it all by 7:30 a.m. but I digress.

They key to con­fer­ences these days is get­ting to them at a point where they have a crit­i­cal mass of con­tent and atten­dees but before they go super com­mer­cial as many do.  They also obvi­ously have dif­fer­ent con­tent focuses today so it’s more pos­si­ble to attend shorter, more nar­rowly defined events.    For exam­ple we just attended a two-day work­shop on open source soft­ware in Europe that was worth the time and very com­plete.  By doing it we are able to very effec­tively get our arms around all that we need to know for the next six to twelve months.

Our next event is the Web 2.0 Expo in Berlin on Octo­ber 21–23 which is very focused on more prac­ti­cal con­tent around emerg­ing web tech­nolo­gies.  As we pre­pare for broader enter­prise adop­tion in the com­ing few years we think this is an impor­tant area to focus on.  It is after all the com­mer­cial absorp­tion of these tech­nolo­gies that will define some of our best invest­ment results in the next five years which is what mat­ters most to us and our clients.

The hands-on focus of many of the talks will be inject­ing a healthy dose of real­ity regard­ing many of our key research areas includ­ing cloud com­put­ing, social net­works, mobile Inter­net, online col­lab­o­ra­tion, and ana­lyt­ics to name a few.  We also expect to get some new insights on some pub­lic com­pa­nies in our ecosys­tem like Adobe, Google and Nokia.

For any­one that wants to enjoy a 35% dis­count for the event please use our dis­count code: webeu08gr63 and let us know if you are coming.

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