Research Blend: Gerson Lehman and Credit Suisse

by Kris_Tuttle on September 12, 2008

Credit Suisse (CS) stock equity ana­lysts will be using Ger­son Lehman (GL) con­sul­tants to help them actu­ally do a lit­tle pri­mary research. At the same time Ger­son clients who want to speak to an indus­try expert equity ana­lyst but not want­ing invest­ment advice will be able to con­sult with Credit Suisse stock ana­lysts. (Arti­cle Link.)

Many of our insti­tu­tional clients have said the future would be that they “pay by the ana­lyst” and not “the shop.“  This is clearly a step in that direc­tion.  Large bro­kers like CS often insist on hefty min­i­mum com­mis­sion lev­els for their clients to get full access to the CS research prod­uct, ana­lysts and events.  But most of those clients also have rela­tion­ships with GL where they do their own research and can pay by the hour.  Now they can talk to the same CS ana­lyst by appoint­ment and pay a fee.  CS may say that their ana­lysts will not talk stocks with GL clients but most investors want to talk about indus­try dynam­ics and fun­da­men­tals any­way so this may not work so well.

Of course CS ana­lysts may ben­e­fit from hav­ing a ready net­work of com­pany and indus­try con­tacts to speak to.  The bad news is that com­pa­nies have clamped down fairly heav­ily on infor­ma­tion shar­ing for a fee to any­one out­side.  This is mak­ing it harder to mine the net­work for great infor­ma­tion.  How­ever it will be a vast improve­ment over the resources that CS ana­lysts have today.   What they may or may not enjoy is the “hourly con­sult­ing” busi­ness that they may be get­ting them­selves into for GL clients.  We expect it will be gov­erned but it’s not much of a boost to your inde­pen­dent research agenda.

For GL buy-side clients it raises some ques­tions about how “spe­cial” the infor­ma­tion they get from GL will be if bro­kers like CS are get­ting it too. 

The over­rid­ing ques­tion for us remains “Is this going to cre­ate bet­ter, more valu­able research and expand the indus­try?“  In this case there are two pieces to con­sider.  Will hav­ing access to CS ana­lysts boost demand for GL?  Will CS ana­lysts rou­tinely pro­vide bet­ter research and become a source of money mak­ing ideas and insights that clients will actu­ally pay *more* for in two years? 

At this point it doesn’t feel that way.  It seems more like CS wants to limit their invest­ment in research, resell GL to their clients and put more of their ana­lysts on a meter which is at least mea­sur­able.  Firms like CS are spend­ing $1B+ on their research efforts and still hav­ing a hard time fig­ur­ing out where the value is.  The basic rea­son is that the reg­u­la­tory and com­pli­ance bur­den, com­bined with the restruc­tur­ing of the bro­ker­age, money man­age­ment and invest­ment bank­ing use of research has cre­ated an envi­ron­ment that is basi­cally anath­ema to doing great top-down/bottom-up thought­ful research work.

Ger­son Lehman has cer­tainly come up with a good model that is based on on-demand pri­mary research con­ver­sa­tions across a net­work that is paid on a vari­able ver­sus a fixed cost basis.  Input from our clients says that many, if not all, of their research rela­tion­ships will have to offer that dynamic so that they can eas­ily scale their research pay­ments based on how much the use the resources. 

At least CS has done some­thing to try and evolve into the model.  There are plenty more moves com­ing soon.  We expect more research for fee dis­tri­b­u­tion ele­ments to move main­stream in Q4 and more broker/dealers will try and ratio­nal­ize their research efforts even further.. 

 

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