Five reasons why the new Nokia N97 doesn’t matter.

by Kris_Tuttle on December 2, 2008

We got excited for a moment about the prospect of Nokia wak­ing up and com­ing to grips with the fact that the Apple and Research in Motion phones were eat­ing their lunch.  This week they have num­ber of announce­ments com­ing and the first one we looked at was the new N97 phone.  The engad­get post is a good place to see it.

To be sure it’s a very nice smart phone and since it’s the newest it prob­a­bly has the best col­lec­tion of high end fea­tures for now.  It also a fairly big, expen­sive, slide-with-a-full-keyboard, kind of thing.  We’ll let the gad­get and phone indus­try and street ana­lysts have their day of doing a full analy­sis but this model isn’t enough to stop the sec­u­lar slide for Nokia in the mobile Inter­net space (at least in the US.)

Here are our five rea­sons why:

1. It’s not a high unit phone: Of course the pric­ing will get much lower than the $600 or so list price with car­rier plans.  But even if it is offered at $149 it’s just too much phone for many users.  Nokia has other mod­els of course but these haven’t been help­ing the com­pany ver­sus the other play­ers either.

2. It’s not sexy or busi­ness.  The iPhone wins in sexy cat­e­gory.  The N97 looks like a brick next to an iPhone.  It’s not some­thing a busi­ness per­son is going to be fid­dling with either.  They will stick to the blackberry.

3. The “mobile com­puter” posi­tion­ing is con­fus­ing.  The two things that have momen­tum right now are net­books (eePC, mini9, Sam­sung, etc.) and smart phones.  Nokia may want this to be a main­stream cat­e­gory, but it’s not.

4. Ser­vices are lame and suf­fer from a lack of inte­gra­tion and ele­gance.  Nokia has a num­ber of refreshed and new ser­vices as part of the announce­ment as well.  They include Ovi, Games, Music, Nav­i­ga­tion and also a set of devel­op­ment ser­vices to build on.  But they are noth­ing like what Apple is offer­ing now.  Pos­si­bly closer to what the black­berry offers but again, busi­ness users who are into games and music are more likely to push for an iPhone.

5. Beyond the “big three” there are strong new offer­ings out there from a vari­ety of play­ers.  The new Sam­sung phones are actu­ally pretty impres­sive.  Phones based on Google are get­ting into the mar­ket­place to rea­son­ably good reviews and it’s just the begin­ning.  The Google phone will undoubt­edly improve rapidly.  Even the lowly Palm is sur­viv­ing for now and plan­ning some­thing big in 2009 (hope it doesn’t look like an N97! ;-)

In con­clu­sion we thought this might be a week where Nokia really “woke up” to the real­ity in the mobile Inter­net space.  So far the evi­dence sug­gests that is not the case.  We are still root­ing for them but only they can help them­selves out of this.

{ 1 comment }

john December 8, 2008 at 8:33 AM

This is a excellent phone and I am so going to buy it for myself.

http://www.nzmobiles.com/phones/34-nokia/61-the-new-nokia-n97-.html

Comments on this entry are closed.

Previous post:

Next post: