Intel: Sounds like anti-trust-like behavior to me!

by Kris_Tuttle on December 26, 2008

Intel is a tough com­peti­tor.  Maybe not as ruth­less as Microsoft was but they know many of the same plays.

For exam­ple recently Intel has taken steps to tell man­u­fac­tur­ers that it will not “unbun­dle” their own 945 graphic chipsets from the Atom proces­sor lineup.  This has the fairly sim­ple effect of lock­ing out or mak­ing it very hard to jus­tify a GPU from NVidea or AMD/ATI in any design.

Intel is obvi­ously try­ing to con­trol the mar­ket and ensure that Atom-based sys­tems are use­ful but not too use­ful which they could be if other chips could be inte­grated into the design.  Since it is a legit­i­mate threat one can under­stand Intel being con­cerned.  But how about com­pet­ing on fea­tures and price instead of using mar­ket power to block bet­ter solu­tions from other companies?

As the web enters a new phase of more visual, more mobile com­put­ing it’s going to be impor­tant for the mar­ket to have free­dom in design­ing the right archi­tec­tures for these new appli­ca­tions. Rather than lead the way Intel seems to be keen to block inno­va­tion and elim­i­nate those that try to com­pete on it.

We will always have a soft spot for Intel because they pro­vided an edu­ca­tional grant to me when I was a kid to design S-100 CPU boards based on their then-new 8088 and 8086 designs.  But this behav­ior is sad and hurts tech­nol­ogy in general.

[Dis­clo­sure: At the time of this writ­ing we have a major empha­sis on visual/mobile com­put­ing and a small posi­tion in NVDA shares.]

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