Can Bartz be enough for YHOO?

by Kris_Tuttle on January 14, 2009

There will be plenty of dig­i­tal ink spilled today on Carol Bartz tak­ing over at Yahoo.  With no apolo­gies we offer our own 2c.  We did spend some time at the com­pany last year which makes us feel like we have some insight even though we are far from experts on the company.

Lots of dam­age has been done over at Yahoo over the last few years.  It’s well known that many of the best peo­ple have moved on.  In short, Yahoo is a mess.  But then again isn’t that what many investors want? 

That the stock wig­gled down yes­ter­day is hardly any cred­i­ble indi­ca­tion of how good the poten­tial fit will turn out to be.  Many cited the fact that Bartz has no “Web 2.0 or deal mak­ing” chops to help Yahoo suc­ceed.  What Yahoo needs first of all is adult super­vi­sion and some com­mon sense deci­sion mak­ing at the top to begin to restore a sense of coher­ence and pos­si­bly hope after the Semel destruc­tion.  Our guess about near-term stock weak­ness is that the appoint­ment sig­nals that the com­pany won’t be sold in the very near term, a blow for speculators.

What’s required over the next 12–18 months is sim­ple enough that Bartz will prob­a­bly imple­ment the changes and pull them off.  We’re talk­ing about man­age­ment 101 here.  Estab­lish a frame­work, mea­sure results, reward per­for­mance.  [Believe it or not none of this exists now in terms of deci­sion mak­ing at Yahoo.]  That alone can have a dra­matic pos­i­tive effect on how the com­pany oper­ates and is viewed.

The other side of the coin is sim­ply focus­ing invest­ments and exe­cu­tion on where Yahoo can get returns and build advan­tage.  Some of these may be tough choices but many will be easy.  By divest­ing and focus­ing their efforts we’d expect Yahoo to improve their poor ROIC and mar­gins over time.

In think­ing about this in terms of “expec­ta­tions invest­ing” the risk/reward on Yahoo seems at least inter­est­ing.  We don’t know Carol Bartz per­son­ally.  If she is another Ellen Han­cock (Exo­dus) or Meg Whit­man then Yahoo is toast but if her basic man­age­ment skills are real the stock could eas­ily revisit the 20’s again.  Well short of the $33 Microsoft offer but not bad from cur­rent trad­ing lev­els of $12.

We would expect Bartz and the team to be strongly tempted to take one last whack at low­er­ing expec­ta­tions since it’s their last penalty-free oppor­tu­nity.  Hav­ing over $3B in cash gives Yahoo some power to shift things around and make acqui­si­tions once they fig­ure out what strat­egy ele­ments to focus on. 

There are hardly any shares sold short (36M out of 1.4B shares) so if the shares appre­ci­ate short-sellers could tend to increase sup­ply of the stock.  How­ever the abil­ity of Yahoo to make deals may keep short-sellers at bay.

If the com­pany comes out with a strat­egy that is bet­ter than a 90 day “lis­ten­ing tour” we will take the time to run our intrin­sic value analy­sis to fur­ther pin down the poten­tial upside for the shares.

[At the time of this writ­ing we have no stock posi­tion of any kind in YHOO.]

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