Nvidia brings it…

by Kris_Tuttle on February 9, 2009

It’s no secret that the GPU space has been heat­ing up.  The Apple/Nvidia deal got the ball rolling and now Intel, Nvidia and AMD/ATI are in a fight to lock up design wins in the next gen­er­a­tion (or two) of devices. 

A few things are dri­ving this including:

  1. More graph­ics pro­cess­ing needed in mobile Inter­net devices.  Video and graph­ics are more impor­tant than crunch­ing spreadsheets.
  2. Inter­faces are becom­ing more com­plex.  It’s been on the roadmap for 20 years or so but more game-like UI fea­tures will dom­i­nate the client going for­ward.  Much as basic win­dow­ing sys­tems took over back in the late 1980’s and 1990’s. 
  3. Soft­ware libraries have made it eas­ier to take advan­tage of the GPU for some more gen­eral pur­pose pro­cess­ing. This is both a top-down and bottom-up move­ment.  The GPGPU idea is here to stay.

That Intel may be in the PS4 (if there is such a thing) could hap­pen.  The new Intel chip is posi­tioned at the high end but most of the units, and pos­si­bly prof­its will be in the low to mid-range where Nvidia (with Tesla and Tegra) appears to be in a good position.

Nvidia as a com­pany and the NVDA stock are in the midst of a huge tran­si­tion from high-end, expen­sive add-in cards to chipsets and mobile solu­tions.    We expect Nvidia to emerge as a leader in this cat­e­gory. It won’t come with­out any bumps although guid­ance already reflects a fairly steep falloff in their tra­di­tional business.

Our fairly con­ser­v­a­tive esti­mate for fair or “intrin­sic value” comes to $15 which makes the stock attrac­tive at these lev­els.  Full details can be found in our recently pub­lished 5 page client report ($pdf) dis­cussing the chang­ing client archi­tec­ture with impli­ca­tions for Intel, ARM and Nvidia. 

[Dis­clo­sure: Research 2.0 has a long posi­tion in NVDA and ARM at the time of this writing.]

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