Software in the Chips

by Kris_Tuttle on April 30, 2009

Apple is grab­bing some more head­lines hav­ing recently hired a few more senior semi­con­duc­tor exec­u­tives.  It builds on what they have been doing since they acquired PA Semi a while back and it appears they will go all the way to hav­ing their own in-house design and devel­op­ment team.

Apple is own­ing up to the fact that sil­i­con has evolved into another form of soft­ware.  Going back to our notes from the 2004 STMi­cro ana­lyst meet­ing they were see­ing that basic sys­tems on a chip (SoC) were going into mil­lions of lines of code (MLOC) just for a TV set.  We’re no semi­con­duc­tor ana­lyst but we noted that the SoC seg­ment of semi­con­duc­tors was becom­ing a soft­ware business.

While a huge seg­ment of the semi­con­duc­tor busi­ness is in func­tional and com­mod­ity prod­ucts a major growth (and higher mar­gin) seg­ment has been SoC.  These are purpose-specific and basi­cally just advanced soft­ware that hap­pens to be com­piled all the way down to silicon.

What Apple is doing is realitic and of course a bit smarter than what the aver­age com­pany is doing out there.  Apple is far too large not to rely on major part­ners in the semi­con­duc­tor indus­try to develop tech­nol­ogy for them but they will be able to be smarter users and do some very spe­cial, focused things with their own team to make it harder to repli­cate their suc­cess and keep their secret sauce actu­ally secret.  They can push the enve­lope more with part­ners and also retain some pro­pri­etary con­trol over some of the software-like elements.

This starts to bring up a broader dis­cus­sion of chip-level, os-level and application-level plat­forms we evolve into a more consumer-focused, cloud-based world but that’s wor­thy of a sep­a­rate post, maybe even a research note.

[Dis­clo­sure: Research 2.0 owns shares of Apple at the time of this writ­ing.  See our web­site for fur­ther disclosures.]

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