The 3D Wave is Growing

by Kris_Tuttle on April 27, 2009

We’ve been spend­ing a dom­i­nant share of our research atten­tion dur­ing the last few months on a space we call RealVR.  Part of what we see com­ing is dis­play and visu­al­iza­tion tech­nolo­gies that will usher in a set of more advanced inter­face tech­nolo­gies (multi-touch, ges­ture, voice) and be a sub­strate for many new applications.

One part of that dis­play trend is 3D.  It’s no longer a gim­mick.  When seen in action the poten­tial becomes clear that it’s not just about 3D film images (although they are already over 40 films in 3D pro­duc­tion right now) but an impor­tant part of most new user inter­faces.  Here are a few notable points:

  1. Desk­tops and other user dis­play tech­nolo­gies are going 3D this year.  The 2D desk­top is gen­er­ally a sta­tic, and very lim­ited view for us.  It works well for task-based activ­i­ties.  Users are using more active win­dows now like video and chat but they all take up valu­able “screen real estate” because of the 2D nature of what we have.  In 3D visual ele­ments can be placed in per­spec­tive with one another.  For exam­ple a video or a slide show can lit­er­ally be “in the back­ground.” More tech­ni­cally it will also allow vir­tual rep­re­sen­ta­tions of real objects to be oper­ated on in much more intu­itive and pro­duc­tive ways.   One fun exam­ple to play with for Win­dows users is Bump­Top.
  2. Numer­ous con­sumer cam­eras, dis­plays and gam­ing sys­tems are going 3D.  A few of these include cam­eras, browsers, and TV.  Some num­ber of these con­sumer 3D trends could end up being fads but we some of them are going to endure.  Espe­cially for spe­cial­ized appli­ca­tions like games, sports and some types of films.  Nvidia also started offer­ing a high-end 3D dis­play with spe­cial glasses in a kit form a few months ago with Sam­sung sup­ply­ing the spe­cial dis­plays.)  Pana­sonic and other firms are putting sub­stan­tial devel­op­ment resources into 3D HD cam­eras and displays. 
  3. The gap between vir­tual designs and real man­u­fac­tured objects is shrink­ing.  Most phys­i­cal objects are designed using pow­er­ful soft­ware plat­forms from com­pa­nies like Das­sault Sys­tems.  Increas­ingly Das­sault and oth­ers are deliv­er­ing tools that can actu­ally real­is­ti­cally sim­u­late actual man­u­fac­tur­ing oper­a­tions.  Com­pa­nies that can pro­duce 3D pro­to­types have been around for some time (Strata­sys — SSYS and 3D sys­tems — TDSC) and con­tract man­u­fac­tur­ing has been mov­ing ever closer to on-demand.  What does it mean?  It will trans­late into the abil­ity to move real objects into the vir­tual space and vice versa as get­ting more fric­tion free than ever.
  4. Tech­nol­ogy com­pa­nies like Intel are invest­ing large sums of money in pro­vid­ing the needed infra­struc­ture at scale for this to go main­stream.  Smaller firms like Nvidia are fully focused on this area as the key to their long-term growth.  A good run­down on some of what Intel sees was described by Steve Cut­ler of Intel last week and is sum­ma­rized in this arti­cle.

We could go on (and on, and on) here but will leave it at that.  We’ve recently pub­lished two reports that go into more detail and plenty more are on the way.  What about the stocks?

There’s a large and devel­op­ing ecosys­tem for the space and a few names we have in it include main­stream com­pa­nies like Apple (AAPL), Google (GOOG) , Nvidia (NVDA), Adobe (ADBE), Das­sault Sys­tems (DASTY) and Amazon.com (AMZN).

Com­pa­nies like Synap­tics (SYNA), Nuance (NUAN) and even iRo­bot (IRBT) will be inti­mately involved with this new tech­nol­ogy trend too.

We think that this trend will dom­i­nate over­all tech­nol­ogy spend­ing in the next decade with tie-ins to mobile com­put­ing, social net­work­ing and dig­i­tal entertainment. 

[Dis­clo­sure: Research 2.0 has long posi­tions in all the com­pa­nies men­tioned with the excep­tions of Strata­sys and 3D systems.]

{ 1 comment }

Bob April 27, 2009 at 4:08 PM

Good article….However, don’t forget about Puredepth (PDEP) , which is dominating the 3d slot machine landscape through IGT, and has deals with Samsung and Sanyo for many other products to be produced. 3d without glasses. Real 3d.

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