Is Google International Growth in Jeopardy?

by Kris_Tuttle on September 8, 2009

Much has been made of the news that Kai-Fu Lee has left Google China to start his own ven­ture to cap­i­tal­ize more directly and more per­son­ally on the mas­sive oppor­tu­nity there.

Like most West­ern firms Google is posi­tioned there and will use all resources pos­si­ble to ensure that it gets a good share of that mar­ket.  How­ever at the cur­rent 20–30% share it’s a far cry from what Google enjoys in the US.

Turn­ing to Europe the story seems to be anti-trust related but it’s much more per­sonal than that.  The net­work oper­a­tors and the gov­ern­ments in Europe real­ize that they are send­ing bil­lions of dol­lars over­seas to Google.  As they see the need to con­tinue to make large invest­ments in infra­struc­ture for net­work access and online ser­vices the pres­sure is mount­ing to do some­thing about the “free ride” that Google is get­ting.  A $20B num­ber is being used notion­ally to indi­cate how much money the Euro­pean econ­omy would lose if it didn’t do some­thing to avert the con­tin­ued funds flow from Europe to Google.

It’s pos­si­ble for the net­work providers and gov­ern­ments of Europe to make life very dif­fi­cult for Google and to effec­tively block access to data and ser­vices that would make the abil­ity for Google to tar­get ads more dif­fi­cult, espe­cially for local and regional adver­tis­ing which is a large por­tion of the market.

Google is prob­a­bly smart enough to real­ize that it will be bet­ter off com­ing up with a scheme to share rev­enues with key net­work ser­vice providers that will be used to help fund needed invest­ments in capac­ity and pro­cess­ing.  It’s pos­si­ble that this may rep­re­sent a sig­nif­i­cant cost to Google over the long term.  On the flip side if they do not it’s more likely than not that ser­vice providers will pool their still-considerable if often some­what unin­formed resources together to shield some key oppor­tu­ni­ties from Google.

Up until now Google has had a fairly free run in cap­tur­ing new mar­kets and addi­tional share.   It appears that the resis­tance is at least begin­ning to stiffen and depend­ing on how it devel­ops could rep­re­sent some real chal­lenges to Google ambi­tions beyond the U.S.

[Dis­clo­sure: Research 2.0 has no invest­ment posi­tion in Google, long or short, at the time of this writing.]

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