Can Palm get out from under the astDroid

by Kris_Tuttle on March 4, 2010

We’ve had ongo­ing cov­er­age of the turn­around at Palm, first as a “spe­cial sit­u­a­tion” back in late 2008 and into 2009. (See Nice short squeeze on PALM! which we posted back then.)

Back then we esti­mated the intrin­sic value (IV) for Palm to be about $11. But the nature of com­put­ing IV for a turn­around story is tricky because it’s hard to fore­cast long-term oper­at­ing mar­gins of the rein­vig­o­rated busi­ness in the tech­nol­ogy indus­try and that cre­ates a fairly wide vari­a­tion in prob­a­ble sce­nar­ios. The range we pro­vided at the time was $6 to $16.

The cur­rent sit­u­a­tion was detailed more com­pletely here last March when we posted PALM: Wor­ries become more tan­gi­ble and noted that take up rates and ulti­mately mar­gins were very uncer­tain given the cur­rent landscape.

One point we made in the note was that for Palm to break out we needed to see other com­pa­nies license the Palm WebOS. So far that hasn’t happened.

Despite our notes of cau­tion the mar­ket and many sell-side ana­lysts jumped on the Palm band­wagon and pushed the stock all the way to $15 which fac­tored in what we saw as a best-case sce­nario. It’s not that Palm didn’t have a good device and a strong soft­ware offer­ing, it was that in a mas­sive, highly rival­rous indus­try, they were not going to be able to gen­er­ate high mar­gins at their size.

In the past year though the iPhone has only got­ten stronger, Android has erupted on the scene and devices like the Motorola Droid have joined the ranks of “must have” that car­ri­ers are scram­bling to add to their lineups.

Even Research In Motion is rein­vig­o­rated and has a slew of new mod­els and OS upgrades com­ing this year.

So what can Palm do now? It’s actu­ally not too late to change to a more suc­cess­ful plan. It was pretty clear before that Palm sim­ply lacked the scale and resources to go head-to-head with what has become a very high stakes game in the Mobile Internet.

The key for Palm has to be WebOS and the poten­tial for it in alter­na­tive mobile devices. Palm needs to be more than “a bet­ter iPhone” for car­ri­ers to care. The tablet space could be more open for Palm, espe­cially thanks to WiFi and other broad­band net­works. We think areas like the con­nected car are going to be big and drive mil­lions of units per year. That’s a space that Palm could com­pete in.

At the same time Palm needs to do it with parters and stop try­ing to go it alone. For exam­ple what about part­ner­ing with a com­pany like Garmin for auto­mo­bile cock­pits that have both nav­i­ga­tion, web and enter­tain­ment software?

Maybe they should buy Joli­cloud? There’s also a huge set of oppor­tu­ni­ties in web-connected devices in the home, Pal­mOS could be a good choice for many of them.  We think the user inter­face on Joli­cloud makes it a poten­tial win­ner for con­sumer devices.

In short the com­pany needs a total restart. They have quite a few resources and a decent prod­uct. Per­haps they got the dose of humil­ity they needed to move to a new level of lead­er­ship. We are root­ing for them.

Other Related Posts:

Is there any hope for Nokia? Octo­ber 2009.

[Dis­clo­sure: None.]

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