iPad bullet ricochets and hits Amazon

by Kris_Tuttle on April 8, 2010

Some of the launch energy of the iPad has ric­o­cheted off Apple and hit Amazon.

Turns out that the iPad is another pow­er­ful chan­nel for Ama­zon although in this case it’s just the Kin­dle reader soft­ware run­ning on the Apple hard­ware. There are still many who say the Kin­dle is a bet­ter, lighter form-factor for books while iPad fans cite the joy of being able to do music, video and appli­ca­tions in addi­tion to reading.

Either way Ama­zon comes out a win­ner. Apple is work­ing hard to expand their titles but Ama­zon is far ahead in terms of selec­tion. Apple gets to win too because all those appli­ca­tions make the iPad an another easy-to-buy product.

Books are still evolv­ing into the online world. Not being able to share, lend, or resell online books come to mind right away. Of course being online brings impor­tant advan­tages like imme­di­acy, porta­bil­ity and the abil­ity to syn­the­size infor­ma­tion from dif­fer­ent books easily.

Many cite this as just another tran­si­tion like the one we went through with online music. Most peo­ple really miss their com­pact discs or vinyl records. But of course in that tran­si­tion we were able to import all our old con­tent into the new sys­tem so there was lit­tle loss. Mak­ing incre­men­tal pur­chases of con­tent in a purely dig­i­tal form seemed okay at that point.

But own­ing a book today won’t get you a break (in most cases) on the dig­i­tal edi­tion. Some pub­lish­ers like O’Reilly, have offered much more inno­v­a­tive approaches like the “book­shelf” con­cept, where you can pay a flat monthly fee for access to a set of books that you can con­fig­ure and update as your needs and inter­ests change. It’s very well suited to the non-fiction and tech­ni­cal realm in which they oper­ate. There are newer inno­va­tions there too like “rough cuts” which allow access to mate­r­ial in pre-published form and “liv­ing edi­tions” which get con­stantly updated to stay cur­rent with changes in sub­ject matter.

There is some­thing spe­cial about a book. In a year or two such a state­ment may seem very quaint. Maybe it’s me. My par­ents were both librar­i­ans and about the only phys­i­cal pos­ses­sion I miss when mov­ing or trav­el­ing are my books. I can’t imag­ine not own­ing a phys­i­cal copy of the OED. It’s too much fun to take out a vol­ume to look up a word. Hav­ing said that I real­ize this prob­a­bly puts me in the same cat­e­gory as the peo­ple out there still cher­ish­ing their vinyl record col­lec­tions and tube ampli­fiers that gen­er­ate “real, true, rich” sound.

It’s been easy to resist the Kin­dle as being an imprac­ti­cal device since it’s lim­ited to doing only one thing. The Apple iPad destroys those argu­ments since it can do many things like video, music, email, games and runs the Kin­dle reader soft­ware just fine.

In con­clu­sion I think the Kin­dle paved the way for the iPad but now the iPad will accel­er­ate the adop­tion of dig­i­tal books in a major way. Before the iPad I would say “I don’t want to read a 1000 page book on World War I his­tory on my lap­top so I’ll order the book.” But now the iPad offers enough of a “laid back book-like” expe­ri­ence to change that deci­sion to a click on the “Kin­dle edition.”

Good for Ama­zon, Good for Apple. Good for inno­v­a­tive pub­lish­ers like O’Reilly.

[Dis­clo­sure: At the time of this writ­ing the author owns shares of both Apple and Ama­zon. The R2 Model Port­fo­lio holds a posi­tion in Apple.]

{ 1 comment }

Steve Waite April 8, 2010 at 9:19 PM

As the owner of an iPad, I’m torn right now between physical and digital books. In the past, I have treasured my (physical) books. One of the nice features of digital books is that you can download samples. I’m finding this useful – it’s akin to listening to a portion of a song before you purchase it. The other thing I’ve noticed is that there isn’t much of a difference in price between the soft cover and digital price. If digital book prices came down, I might be more inclined to buy more of them. I’m still on the fence. I do think the digital book experience will improve as the technology evolves. I can imagine digital books become great immersive experiences in a way that physical books could never be. As you said, it seems like a win win overall.

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