The New Yankee Laptop

by Kris_Tuttle on April 14, 2010

The tech­nol­ogy geek side of me doesn’t meet the wood­work­ing side very often, but yes­ter­day I put in my order for a new Mac­Book Pro to replace my cur­rent model which is a lit­tle over two years old and still works quite well.

Apple prod­ucts are cer­tainly more expen­sive then their Win­Tel analogs. Because I have to use some Windows-only finan­cial mod­el­ing tools, I carry a Win­dows lap­top with me as well and use the sys­tems side by side all the time.

There’s an ongo­ing debate about how one “jus­ti­fies” the higher prices that Apple charges for prod­ucts that seem sim­i­lar to oth­ers. You can take that argu­ment in sev­eral dif­fer­ent direc­tions, but this morn­ing I was think­ing about a pop­u­lar wood­work­ing guru, Norm Abrahm, who hosts a wook­work­ing show called The New Yan­kee Work­shop.

The 15″ MBP is a per­fect lap­top, as far as I can tell, and the new ver­sion with all the trim­mings (well, not all — if you include a big SSD drive, max mem­ory and sup­port it could eas­ily get up to $3,500) goes for around $2,500. And frankly this seems like a lot of money for a computer.

But if you’ve done real work in a shop you know some­thing that Norm speaks on with author­ity: don’t skimp on your tools. If you use a lap­top the way I do it trans­lates into about 3,000 hours per year on the com­puter, and with a two-year life that’s about 6,000 hours of use. Doing the math makes that 50c an hour or $4/day. I just spent $5 on a bagel and cof­fee for break­fast, so since this is my pri­mary tool in the tech­nol­ogy and busi­ness depart­ment, the cost for what I think is the best tool by far is pretty small despite the fact that it is about 50% higher than a sim­i­larly con­fig­ured (but still infe­rior) Win­dows machine.

Few can afford to have the finest ver­sion of every tool in their work­shop. I do lots of saw­ing and plan­ing but much less turn­ing and rout­ing. So you spend big on a table saw and a planer, but go basic on a lathe and a router setup.

If you’re a casual com­puter user you can get a basic com­puter for $700 which can do every­thing and make you very happy. But if you are a pro­fes­sional, then when it comes to con­tent of any type then Apple makes a strong value proposition.

It’s another rea­son to worry if you are an Apple competito,r because if more and more of the cre­ative and content-producing peo­ple of the world opt for a plat­form that gives them greater plea­sure and pro­duc­tiv­ity at a higher raw cost, it will leave the Win­dows and the Microsoft ecosys­tem look­ing more and more tired.

The jury is still out on Google and how their Android-based and above-the-OS layer soft­ware prod­ucts and ser­vices will evolve. And their increas­ing rivalry with Apple will make it harder to rely on the abil­ity to be suc­cess­ful in con­junc­tion with Apple prod­ucts and ser­vices longer-term.

Don’t skimp on your tools. Despite the high pur­chase price, the Apple MBP is the New Yan­kee Lap­top in our tech­nol­ogy analy­sis workshop.

[Dis­clo­sure: The R2 Model port­fo­lio has long posi­tions in both Apple and Google at the time of this writing.]

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