Cracks appear in Apple user interfaces with the iPad

by Kris_Tuttle on May 2, 2010

I finally took a lit­tle time to try and put an Apple iPad through its paces.

There are a few things you notice in the first few hours of use:

  1. Strangely, the gesture-based inter­faces are incon­sis­tent within Apple soft­ware appli­ca­tions on the iPad. One sim­ple exam­ple is scrolling right or left with the famil­iar drag of the fin­ger across the screen. It works as expected in Pho­tos but not at all in Cal­en­dar. (You have to actu­ally click on the day, week or month desired.) In iTunes one has to click on the left or right arrow to scroll. At this point in time it’s just plain bizarre that the nav­i­ga­tion, espe­cially the cal­en­dar, would be so non-intuitive and not take advan­tage of the com­mon touch and ges­ture interfaces.I’d say that these are rel­a­tively minor issues but they creep­ily remind me of the incon­sis­ten­cies that became a stan­dard fea­ture of Microsoft prod­ucts. Hav­ing three dif­fer­ent inter­faces for mov­ing right or left in three com­mon appli­ca­tions from the same soft­ware com­pany on their own device, is not good.
  2. The lack of multi-tasking is much more notice­able on an iPad. Even though there is no tech­ni­cal rea­son for think­ing this way, a larger device just feels like it should be able to do more. Some crit­ics have pointed out that the iPad is just a “big iTouch,” which is not really accu­rate, but the lack of multi-tasking makes it feel clunky when doing mul­ti­ple things at once — which is the norm these days. This should be addressed later in the year when the new OS comes to the iPad in Q3.
  3. Finally, the App Store leaves much to be desired in terms of use­ful infor­ma­tion about the appli­ca­tions — which is noth­ing new. This makes find­ing the right and/or best appli­ca­tions for the device much harder than it should be. For exam­ple, by typ­ing in a key­word to search one is pre­sented with just a list of appli­ca­tions; no over­all user rat­ings or met­rics to help fig­ure out which one to try. There are some star­tups focused on rat­ing and rank­ing appli­ca­tions in the Apple App Store, but this seems to be a core area Apple itself should be pay­ing more atten­tion to.

This test­ing is from the per­spec­tive of a casual user rather than a “toy geek’s” — we didn’t research each point to see if there might be tricks or workarounds because a con­sumer prod­uct expe­ri­ence should be based on casual rather than ninja user expertise.

These may be minor issues for now. I do find the soft­ware incon­sis­ten­cies a lit­tle trou­bling though. For now let’s just say these will evolve in the right direc­tion, espe­cially with the OS release this year. We’ll see.

Mean­while, the iPad appears to be crush­ing com­pe­ti­tion in tablet space as demand for the WiFi and 3G mod­els remains strong and Windows-based sys­tems look lame. The iPad adds to an already dom­i­nat­ing fran­chise in the Mobile Inter­net space for Apple. It’s too early to say that mod­els based on ChromeOS or Android won’t be seri­ous com­pe­ti­tion. Haven’t seen them yet though…

[Dis­clo­sure: Apple is in the R2 Model Port­fo­lio and the author also owns shares per­son­ally at the time of this writing.]

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